2014 Jiangsu, Zhejiang and Shanghai New Silk Apparel Exhibition opened in Qingdao

On July 17, the 2014 National Tour Exhibition of New Silk Apparel in Jiangsu, Zhejiang and Shanghai opened at the Qingdao International Convention and Exhibition Center in Laoshan District. Hundreds of companies from Beijing, Shanghai, Guangzhou, Ordos, Hong Kong and other places will jointly create a factory price direct shopping Grand event. Exhibiting goods include fashion apparel, silk apparel, men's and women's casual apparel, home bedding, etc., as well as agricultural and sideline products, specialty foods, etc. Nearly 10,000 kinds of commodities will create a one-stop shop for island residents when the summer comes shopping haven. It is understood that the exhibition starts on July 17 and ends on July 28 for a period of 12 days.

40 yuan can buy a silk dress

Nowadays, shopping at the exhibition has become one of the popular fashion consumption styles of the citizens. Since most of the exhibitors come from manufacturers, there is no intermediate link, and they face the citizens directly. Therefore, all products can be sold at low prices and discounts.

At this exhibition, silk manufacturers from major brands in Jiangsu, Zhejiang and Shanghai directly participated in the exhibition, with a wide variety of products, including fashion apparel, branded apparel, silk apparel, men's and women's casual apparel, needle textiles, home bedding, shoes and hats, bags, leather goods, Use department stores, etc.

At 8:30 on July 17, the exhibition has not yet opened, and there has been a crowd of people in front of the exhibition center. Many citizens are the general mobilization of men, women, children and children, came to the scene to purchase.

In booth 6 of the Convention and Exhibition Center, the author saw that many well-known brands of summer dresses gathered together. In front of the Yuanfang·Miko brand booth, the colorful and fashionable silk garments let many fashionable women put it down. The general manager of the brand, Ms. Wang, told the author that the raw materials of Meizi clothing are all 100% original high-quality mulberry silk, and the natural dyeing technology with extremely high technological content guarantees the purity of silk color and overcomes the easy discoloration of silk clothing. Disadvantages. "The price of such a product in the shopping mall is nearly 2,000 yuan, and now it is only a few hundred yuan, which is naturally popular."

Ms. Qin, a citizen who came to shop, said that she usually likes to buy clothes. It is rare to have such an exhibition. Fashion is fashionable, there are many varieties, and the price is very affordable. You can use this opportunity to "shop". After careful selection, she finally bought four ice silk pants with the same style. "This style and quality have to be sold in the mall for more than 180 yuan, and it is only 39 yuan here, which is too cheap. And the quality of the after-sales is also guaranteed, so I decided to give one to each of the sisters in the family," she said. There are a lot of citizens like Ms. Qin who "sweep goods" in large numbers.

Building an offline "Taobao" platform

In addition to the distinctive clothing, the local agricultural products and food with rich local characteristics and rich nutrition are also a highlight of this exhibition. Twist in Tianjin, mushroom fungus in the northeast, dried sausage, soybean products, raisins, beef jerky, Hetian jade jujube in Xinjiang, cheese, horse milk in Inner Mongolia, yak beef in Tibet, Tieguanyin in Anxi, dried beans in Sichuan , Bacon, old Chengdu handmade sugar, Yunnan Pu'er, Ningxia wild wolfberry, Dalian seafood, special products of Shanghai Old Town God Temple, etc. will be exhibited at this exhibition, allowing islanders to taste the North and South cuisines at once.

On July 17, the author came to the Hetian jade jujube booth in Hetian, Xinjiang. The full-bodied and mellow native red jujube attracted a large number of people to buy it. The stall owner said that the price of this grade of jujube in the mall is three times the shipping price of the place of origin.

Food safety has always been the hottest issue in recent years. For this reason, the organizer of the exhibition has launched a sincere service. It is understood that the organizer will set up an after-sales service at the exhibition site, and all products will receive a satisfactory answer if they encounter quality problems.

According to the person in charge of the exhibition organizer, online shopping platforms such as Taobao are attracting more and more consumers with their price advantages. "Super cost-effective" and "true benefits" are the rational pursuit of smart consumers. The quality of the mall and the price of Taobao can not only be seen and selected in person, but also not be fooled by pictures and advertisements. Such shopping requirements can only be met at a large-scale exhibition. It is the high degree of aggregation of the exhibition that allows consumers to access the most diverse types of "super cost-effective" famous products in the shortest time and the most concentrated space, and one-stop "tao" to real benefits. This exhibition aims to create an offline "Taobao" consumer platform, so that every consumer can buy high-quality goods.

Reassurance

This exhibition will open from July 17 to July 28, and will last for 12 days. The person in charge of the exhibition organizer introduced that since this year, the well-known brand garment manufacturers exhibiting in Qingdao have been planned and carefully selected by the organizing committee for a long time. "In view of the products of the participating companies, they are characterized by high grades, new styles, full varieties, and excellent prices." The person in charge said, "At the same time, the exhibition also fully considered the consumption needs and actual acceptance of citizens of all walks of life. "People's vision, people-friendly perspective" exhibition sales concept, therefore, the number of exhibitors on the first day of the exhibition exceeded 10,000 people, and truly realized the quality of the mall, discounted prices, so that the people can see and afford."

At a Hangzhou silk apparel booth, three citizens from the surrounding area are buying silk short-sleeved shirts, "the styles and colors are good, and they are cool to wear." One of the citizens said that because of the fashion, variety and The price is affordable, they came to Taobao early in the morning.

The author learned from the organizer that the vast majority of exhibitors are directly exhibited by manufacturers. Therefore, not only are there a wide variety of products, but the discount is also very large. Some direct sales products have a profit margin of more than 40%, and some products even only sell at the mall. Two fold. The organizer also said that the quality of exhibits will be checked from the source, so that the general public can shop with confidence.

In addition, the organizing committee also set up a consumer complaint office in the exhibition hall and promised that if there are quality problems during the purchase of the event, the package will be returned and replaced, which will truly allow consumers to experience the peace of mind and fun of one-stop shopping .